You have established contact with the Ecommerce Manager of a leading brand in the fashion segment. They are a brand with an important presence, through their own physical stores. After meeting with them, they have asked you to present a commercial proposal for a Fullcommerce operation in your country. They give you the following indicators: Monthly visits: 200,000. Average ticket: 1,800 MXN. The cost of the product is 15%. For other variables you must assume market assumptions. Based on this, you should:

1) Estimate critical variables (Sales, conversion rate, 12-month sales forecast, other operating costs)

2) Work on a P&L from the client's point of view to understand the financial model, the return on investment

3) If according to the calculator, we deliver a cost of Ecommerce services of 12%, which does not include means of payment, logistics, or CX; and a marketing agency cost of 8%. How does this affect the client's P&L? Is it necessary to make any additional discount? What variables would you consider to justify this decision?