You have graduated from College and are beginning your career path as an entrepreneur!

You have borrowed $100,000 from family and the bank and are prepared to open up your own business. It must be brand new and your own idea and must have a large sustainable service component. NOT A FRANCHISE!

Your assignment is to review the questions below and answer them with your business idea in mind.

PARAMETERS:

This business cannot be an existing business or a franchise. Utilizing an existing business or a franchise will result in a 0 grade on this assignment.

This business must be located in Toronto.

RESPOND TO BELOW QUESTIONS RELATING TO YOUR BUSINESS:

What is the name of your business (come up with a name and explain why you selected this name)

Describe your business. For example,

What services will you be offering?

Who is your target market?

Where in Toronto will it be located? Be specific by providing nearest intersection.

Explain how your service offerings are sustainable? Provide a minimum of 2 examples.

Conduct a mini SWOT on 3 competitors (these must be real competitors with existing businesses) and research what these businesses offer in sustainability. Provide 1 example for each company.

What do you believe are customers expectations as it relates to providing your service offerings?