Question
You have identified a very successful B2C marketing manager with solid experience in global markets. As a global B2B firm, how would you size up
You have identified a very successful B2C marketing manager with solid experience in global markets. As a global B2B firm, how would you size up such a candidate? Would you hire them? What would be (a) key factor(s) in making your decision?
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Step: 1
1 Relevant Skills and Experience Evaluate the candidates skills and experience to determine their suitability for the B2B environment While B2C and B2...Get Instant Access to Expert-Tailored Solutions
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Step: 2
Step: 3
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Get StartedRecommended Textbook for
International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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