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You have identified a very successful B2C marketing manager with solid experience in global markets. As a global B2B firm, how would you size up

You have identified a very successful B2C marketing manager with solid experience in global markets. As a global B2B firm, how would you size up such a candidate? Would you hire them? What would be (a) key factor(s) in making your decision? 


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1 Relevant Skills and Experience Evaluate the candidates skills and experience to determine their suitability for the B2B environment While B2C and B2... blur-text-image

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