You have incorporated 2 important elements for the decision: Core Complexity Is it within the core (you have incorporated some important inputs in this regard)? How far the company should deviate from the core? What is a business experiment and how radical it should be? The role of experience for this decision? How much additional complexity is acceptable in your opinion? It is always important to consider operational impact/implications for this type of analysis. And operations should be involved. You have correctly incorporated it