You have joined the team at Phantom Realty as a sales representative and are also managing a small portfolio as a property manager. You are keen to add value to the agency and aware that you need to actively engage with current and prospective clients. One of your first tasks is to focus on marketing initiatives, communicating with your target markets in Fantasy Glen. You attend an intensive marketing course at REIWA Training and Phantom's licensee asks you to review the marketing processes at Phantom Realty.