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You have just accepted a role as CEO of a company The company has both growing expenses and declining sales The Board of Directors have
You have just accepted a role as CEO of a company The company has both growing expenses and declining sales The Board of Directors have given you a two million dollar budget to turn the company around What would you focus on first? Increasing sales or reducing expenses? Why? What research will you do? What suggestions will you make to the Board of Directors for future impacts?
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In a situation with declining sales and growing expenses both increasing sales and reducing expenses are crucial for a turnaround However in most cases focusing on arresting the decline in sales might ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
