You have just been appointed as a new staff member in an audit senior position. Your client portfolio has TradeMe Group as one of the clients and the engagement partner on that client asked you to analyse TradeMe Group in preparation and planning for their 30 June 2018 audit. You personally don't have experience in working in or auditing in this industry. The partner that you are working for provided you with the 2016 audited annual reports of TradeMe Group and asked you to read them, analyse them and prepare a memorandum as part of the preliminary planning procedures outlining any areas of audit concern when planning the 30 June 2018 audit. (Please note that a copy of the 30 June 2016 TradeMe Group Annual Report is provided for you on the 110.379 Stream Site. The copy of the 2017 annual report was not available at the time when this Admin Guide was prepared). The partner also suggested that you need to: first analysis the industry and use SWOT and PEST analysis (where applicable) on the client using the information that you have in the 2016 annual report and other sources on the internet, so to familiarise yourself with the industry and the client. The idea of this analysis is to familiarise yourself with the industry and take a perspective where TradeMe Group is positioned nationally and internationally. use analytical procedures on the 30 June 2016 financial statements to identify the key areas that might require special attention during the 30 June 2018 audit. (Students should focus their analytical procedures on such issues as short-term debt-paying ability, liquidity, long-term debt-paying ability, and operating performance). Based on the analysis requested by the partner you are required to prepare a memorandum to the partner that: 1. discusses the findings of your industry analysis and SWOT and PEST analysis. 2. discusses how would the analytical review procedures assist you to plan your audit approach for TradeMe Group. (Please be as specific as possible) You should remember that auditors will only be interested in matters of significant concern and/or unusual trends evident from the financial information (i.e. immaterial matters should not be considered). 3. discusses potential problem areas (if any) or areas (if any) of special audit concern that will need to be considered when preparing the audit plan for TradeMe Group 30 June 2018 audit. Discuss reas