You have just been approached by a recent culinary graduate to partner in a business venture. The new "chef" has a restaurant location in the St$.$ Catharines downtown area that is ready for renovations and a new concept. The location has ample parking, a well$-$designed kitchen and a dining area that can be customized to any theme or style. Two obvious "target markets" are:

Young single adults, aged $19-29,$ Post secondary students$/$grads$,$ Income $$20$k $-$ $$50$k$.$ Target size: $70,000$ people.

Empty nest couples, aged $50-70,$ professionals nearing$/$at retirement, Income $$100$k$+.$ Target size: $110,000$ people.

Choose a primary target market and describe the Marketing Mix that you would suggest. Justify all decisions with sound reasoning. Be sure to discuss: