1. You have just been assigned to provide client services to the following entities. For each, identify three resources you could consult in order to better understand the company's business model and industry.

• Pfizer
• Southwest Airlines
• Caesars Entertainment

1a. For the first company in the preceding question, Pfizer, use a library database to:

• Identify two competitors (aka, major companies in the industry).
• Next, look for an industry description page. Quoting verbatim from the database, name one interesting fact about the industry.