You have just been hired as a brand manager at Kelsey$-$White, an American multinational consumer goods company. Recently the firm invested in the development of K$-$W Vision, a series of systems and processes that allow the use of up$-$to$-$date data and advanced analytics to drive informed decision making about K$-$W brands. It is $2018.$ The system is populated with $3$ years of historical data. As brand manager for K$-$W$$s Blue laundry detergent, you are tasked to lead the brand's turnaround. Use the Vision platform to to develop your strategy and grow Blue$$s market share over the next $4$ years.