You have just been hired as an outside sales rep for a pharmaceutical company. You will be taking over the territory of one of the top reps in the company who will be retiring. As part of your training, your manager has arranged for you to spend a month with the rep in his territory, so he can introduce you to his clients and you can learn how he manages his territory. You are very excited to learn what you can from this person because he has been so successful with the company. Before you are introduced to the biggest doctor in the territory, the rep hands you a list of restaurants and explains this is a list of the doctors favorite places. He goes on to tell you the doctor has a choice about prescribing the drugs you represent or generic versions. In order to keep the doctors business, you will need to make sure you thank the doctor for prescribing your drugs with gift certificates or tickets to whatever is playing in town. The doctor and her husband especially love to see Broadway shows.

What is the ethical dilemma and who are the stakeholders affected by this situation?

From your perspective what would you do and justify your rational?