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You have just been hired as marketing manager for Axyl, Inc., which develops and markets software used in the trucking industry. Year Retention Rate 2014
You have just been hired as marketing manager for Axyl, Inc., which develops and markets software used in the trucking industry. Year Retention Rate 2014 The table to the right contains customer account data for the previous four years. You want to better understand customers' tendency to remain with Axyl as users. Number of Accounts Begin New End 34 12 41 41 18 55 55 26 72 72 40 99 2015 2016 2017 1. Calculate retention rate for each year given the information provided. (4 points) 2. In the space below, comment on the trend of customer retention observed in the four-year period. (2 points)
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