Question
You have just been hired as the brand manager of a line of scooters for a large toy manufacturer. Your job is to promote the
You have just been hired as the brand manager of a line of scooters for a large toy manufacturer. Your job is to promote the products in your line and your key performance indicator is sales growth. Some of your key customers (various department stores) have repeatedly called for new scooter features. To meet your performance objectives, you would like to see new features added, but decisions concerning product design are the sole responsibility of the product innovation department. With reference to relevant organisational behaviour literature, identify and discuss two types of power you can use to influence product design. In addition, describe two influence tactics you would use, and the consequences of each.
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