Question
You have just been hired by Visions, Inc., a company specializing in providing virtual reality experiences of perfect dates. Part of your new job is
You have just been hired by Visions, Inc., a company specializing in providing virtual reality experiences of perfect dates. Part of your new job is to come up with a promotional budget for Year 6, assuming that Year 5 just ended. You know that the company is willing to spend 6% of sales on advertising, 4% on sales promotions, 11% on personal selling, and 2% on public relations. You also know that the company is selling their dates for $79.92 and it is willing to spend $4.75 on per unit on advertising, $3.50 on sales promotions, $13.50 on personal selling, and $1.85 on public relations. The company has also provided the following historical sales information to help you in your forecasting and budgeting efforts.
Year Sales Weight
1 $777,000 .2
2 $489,000 .5
3 $1,110,000 .1
4 $821,000 .1
5 $799,000 .1 .
6 ? 1.0
Using the least accurate sales forecast and the per unit method, what is the overall promotional budget and the budget for personal selling for Year 6?
Group of answer choices
$236,000 and $135,000
$198,704 and $113,666
$154,767 and $74,019
$183,816 and $87,912
None of the above
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