You have just been named the first marketing director of the Bay Area Accountable Health System. For 15 years, you served as the marketing and strategic planning director at Oakland Alameda regional Hospital, a 250-bed inpatient facility with a busy emergency department and one outpatient primary care satellite. The board of your new employer has asked you to provide a brief overview of the 5 major aspects of your first-year marketing plan to the community that will differentiate it as an ACS from other hospitals in the Bay Area.