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You have just been promoted to product manager for the Allgood ( AG ) brand multi - symptom 1 2 - hour analgesic product. The
You have just been promoted to product manager for the Allgood AG brand multisymptom hour analgesic product. The AG product is currently selling at a retail price of $ Retail margins on the product are while wholesalers take a margin. Allgood and its direct competitors sell a total of million units annually; Allgood has of this market. Variable manufacturing costs for Allgood are $ per unit. Fixed manufacturing costs are $ The advertising budget for Allgood is $ The Allgood product manager's salary and expenses total $ Salespeople are paid entirely by a commission. Shipping costs, breakage, insurance, and so forth are $ per unit.
What is the Allgood selling price?
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