You have just come from the Yavapai County Arizone LEMA Director's office. He has just come from a budget meeting in the County Manager's Office. The manager is hesitant, in a lean budget year, to fund the LEMA request for a five year, bulti-hazard citizen information campaign. You have been asked to draft a memo explaining why it is important to adopt a long-term perspective for hazard awareness campaigns. What will you write?