Question
You have just opened a new cooking club where you offer lessons and specialty ingredients to members. Part of your marketing plan is to offer
You have just opened a new cooking club where you offer lessons and specialty ingredients to members. Part of your marketing plan is to offer discounts to anyone who signs up in the first year of business. You decide to send out broadcast emails that announce your company's grand opening special offer. Your friend, a freelance chef, hands you a list of 1,000 email addresses from clients that he has worked with over the years. Which of the following is true:
a.You can send out the email without consent as long as you include an "unsubscribe" link.
b.You can send out the email, but only if you lie and say that your friend is an employee, since he is the only one allowed to send the clients email.
c.You cannot send out the emails. Even though these people have consented to receive communications from your friend, they have not "opted in" to receive emails from you.
d.You can send out the emails with a subject line that reads "Open this email if you consent to be on our mailing list" in order to allow the clients to consent before reading the communication.
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