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You have just read an advertisement stating, Pay us $100 for 10 years and we will pay you $100 a year thereafter in perpetuity. If

You have just read an advertisement stating, "Pay us $100 for 10 years and we will pay you $100 a year thereafter in perpetuity." If this is a fair deal (NPV=0), what is the rate of interest?

Please explain in full how you arrived at your answer.

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