You have just started your management consulting firm and have signed your first major client, BHM Marketing, which specializes in small business advertising. The client has seen exponential growth with their business over the past three years and would like to start using historical data from their client engagements to develop a playbook for future business processes. The owner has tasked you with creating an Executive Report for their playbook highlighting some of the best practices in data-driven decision-making. Your executive report should: Introduce Business Performance Management and how it can be used for decision making