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You have obtained a patent for a new technology that you are thinking of licensing to a large tech company named Froogle. Since the technology
You have obtained a patent for a new technology that you are thinking of licensing to a large tech company named Froogle.
Since the technology is fairly premature, it is going to take an extra million to develop and productize it
Your and Froogles initial assessment is that the market for the technology not counting any development costs is equally likely to be worth MMMM or M
Assume that Froogle will conduct market research which reveals the true potential only after any licensing deal is signed and before they start development.
a If you choose to give the technology was away for free to Froogle, what is the expected value to Froogle?
b If you were to transfer the entire IP to Froogle for a onetime fixed payment, what is the maximum that Froogle would be willing to pay?
c If you were charge a royalty as a percentage of final market value how much will you make if you charged
d What is the optimal royalty that you will like to charge?
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