Question
You have recently been appointed as a management consultant at a renownedconsultancy firm in Portsmouth. You have been asked to produce an analysis ofGreggs Group
You have recently been appointed as a management consultant at a renownedconsultancy firm in Portsmouth. You have been asked to produce an analysis ofGreggs Group plc and its market segment. Your report should contain the followingelements:
? An analysis of the financial status of Greggs plc with comments, producingthe main financial ratios (see Business Accounting, lectures 8 and 9, Term 2)and comparing the two most recent financial years. Extracts from the financialstatements and other key financial information to use is shown on page 4.
? Comment on the limitations of using ratio analysis to assess businessperformance.
? Discuss Greggs Group plc's strategy and market share and compare itsprofitability with a key competitor (details can be obtained from the Greggs plcand competitor websites).
? Discuss the reasons why companies produce annual reports and accounts.
Your report should not exceed one thousand and five hundred words but you may add additional information intables and appendices. A maximum of ten different ratios should be used and youmust show FULL workings of the calculated ratios. Your report should:
? Be written in a plain style, using subheadings and lists where appropriate.
? Include any sources of information.
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