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You have recently been asked by your boss to come up with an estimate of customer lifetime value for your firm's typical customer. Your firm

You have recently been asked by your boss to come up with an estimate of customer lifetime value for your firm's typical customer. Your firm sells high-end road and mountain bikes and related accessories. Customer contact is primarily on-line, through catalogs, targeted mailings, targeted e-mails and the occasional telephone call. After some digging around, and asking a lot of questions, you've been able to assemble the following information for a typical customer:
Average order: $ 514
Frequency of orders: 1.4/year
Average margin: 60% markup on retail
Customer retention rate: 68%
Promotional/communication costs/yr $ 28
Your discount rate: 11%
Customer acquisition cost $ 405
Calculate the expected customer lifetime value for a new cutomer, rounded to the nearest dollar.

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