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You have recently been asked by your boss to come up with an estimate of customer lifetime value for your firm's typical customer. Your firm
You have recently been asked by your boss to come up with an estimate of customer lifetime value for your firm's typical customer. Your firm sells highend road and mountain bikes and related accessories. Customer contact is primarily online, through catalogs, targeted mailings, targeted emails and the occasional telephone call. After some digging around, and asking a lot of questions, you've been able to assemble the following information for a typical customer:
Average order: $
Frequency of orders: year
Average margin: markup on retail
Customer retention rate:
Promotionalcommunication costsyr $
Your discount rate:
Customer acquisition cost $
Calculate the expected customer lifetime value for a new cutomer, rounded to the nearest dollar.
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