You have recently been hired as a business advisor for a retail company seeking to expand both its physical and digital presence. The organization is specifically seeking guidance regarding two offers it has received for:

The purchase of real estate to be used to build a new brick-and-mortar store

A 5-year marketing agreement with a prominent social media network.

You have been tasked with analyzing elements of contracts and providing recommendations for each item above to share with leadership.

 

Instructions

Write a formal business memorandum that addresses the following:

What basic elements would you expect to find in each contract?

What type of commonly used contract clauses would you expect to find in each contract?

What business recommendations would you share with the company as it proceeds forward? Should it consider accepting the offers? If so, would certain conditions apply?