You have recently inherited your grandfather's coffee shop, The Broadway Cafe, which is conveniently located in downtown (your city). The cafe offers many different kinds of specialized coffees, teas, a full-service bakery, and homemade sandwiches, soups, and salads. Your grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for many years.

Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather's memory. Inventory is tracked in a note pad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952.

Play the role of the owner how you plan to tackle these:

1. How do you think the caf positioned when you use Porter five forces to evaluate it today? Which forces are you planning to move if possible?

2. How would you use technology to gain a competitive advantage?

3. Build an e-business strategy

4. How would you look at Business Processes reengineering to change any aspect of how the caf operates?