You have recently joined a new position as store manager at XY-HiFi, a large electronics store. Within the first month of working at the store, you have noticed that a few areas could be improved, which will contribute significantly to the overall productivity in the business operations.

For example:

The business has a considerably basic website that lacks interactivity.

The business website lacks an e-commerce component, and pre-orders are still handled

via phone calls.

The business has only one social media account (i.e., Facebook), which gets updated

once a week.

There is a lack of communication between the teams and departments.

1. Provide an overview of your chosen business by providing the following information: Business Name: Industry:

Business Size (number of staff/sales):

Outline at least two Problems to be Solved (PTBS) from the selected business case.

Using secondary research (from the internet), identify three trends that your chosen

business may experience and outline their impact on the industry.

Select a trend of your choice from the above question (Q.2) and describe in detail the

reason and the impact of the trend.

Explain what drives innovation in your chosen business.

Describe three techniques or approaches to promote innovation in your chosen

business.