You have recently opened a Coffee Shop chain which will be located near college campuses in the southern part of the U.S. The name of your coffee shop is _________ (everyone should have a different name for their business).

Now that you have named your coffee shop you should develop a mission and vision statement. See the brief video below which gives more information on mission and vision statements.

When responding to others in the class tell them if their post meets the requirements for both the mission and vision statements. Also, tell them what you think about the name of their business. Is the name unique enough to be trademarked?