You have run two regressions of ADIDAS "AD" returns. In the first, you regressed ADIDAS monthly returns against returns on the DAX - both in DM terms: Ret "AD" = 0.04% + 1.5 (Returns dax ) R2 = 58% You also regressed the returns on ADIDAS against the Morgan Stanley Capital Index "ms that includes global equities - both returns are dollar returns: Ret "ad" = -0.02% +0.9 (Returns "ms") R2 = 14% Assume that the seven of the top ten investors in ADIDAS are international mutual funds. (The German long term bond rate is 0.04, the US long term bond rate is 0.064 and the equity risk premium in both markets is 6% Estimate ADIDAS cost of equity in DM terms