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You have the following goals for your marketing efforts. Maximize ROI of marketing spending, subject to the 8 constraints below. Campaign type Search ads Display
You have the following goals for your marketing efforts. Maximize ROI of marketing spending, subject to the 8 constraints below. Campaign type Search ads Display ads YouTube ads Facebook Cost 14,000 10,000 3,000 4,000 Number of Clicks 22,068 23,000 12,000 35,000 Conversio Revenue Cost per Click Conversion n/Cost (Total) 0.63 2,300 0.16 $ 225,776 0.43 482 0.05 $ 35,000 0.25 1,100 0.37 $ 23,000 0.11 3,000 0.75 $ 135,000 ROI 15.13 2.50 6.67 32.75 Constraints 1. Total budget
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