YOU HAVE TO ANSWER ALL QUESTIONS Question 1 (50 marks) Explain the concept of marketing. Is marketing just about 'selling' or 'advertising'? Explain. What are the implications of applying marketing in non-profit organizations such as public sector (state) organisations or charities? Support your answer with relevant examples. Question 2 (50 marks) To help non-profit organizations and managers make decisions about product offerings, Sargeant (2009) has proposed a non-profit analysis matrix (NAM). Based on B629 course material, explain the difference between "external attractiveness" and "internal appropriateness" in a NAM. To what extent is the concept of non-profit analysis matrix (NAM) useful to managers in public or non-profit organizations? Support your answer with relevant examples. EGY END OF EXAM Question 1 (50 marks) Define targeting, and explain both "focused targeting" and "customised targeting". In your opinion, how appropriate is customised targeting for marketing in the non-profit sector. Support your answer with relevant examples. Question 2 (50 marks) Organizations use a variety of price strategies. Discuss these price strategies, using examples to support your answer. KOLEGYPT END OF EXAM