You have to choose a product or a service within the B2B market. Preferably choose products or services that belong to the B2B category clearly. For

example, components for the automotive industry, fleet cars for big companies, computers for companies or institutions, etc. The product/service

chosen will have to be used also in the Part II of the assignment of this course.

This task consists in writing a Marketing Plan for an industrial Product/Service within a given company.

o The marketing plan in this task will have to contain at least the following chapters Description of the company

Description of the Product/Service

The market analysis including a detailed analysis of the competitors, the market size in a given geography, etc. The customer profile, including the customer needs related to the chosen product/service

The analysis of the environment (PESTLE) related to the product/service

The SWOT analysis of the product/service. Do not confuse the SWOT analysis with the one of the company

The task will have to be submitted in a report format, similar to the sample marketing plan given as a reading material.