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You have to persuade the executive that you are worthy of meeting him or her. You should use the AIDA model to entice the individual

  • You have to persuade the executive that you are worthy of meeting him or her. You should use the AIDA model to entice the individual in order pitch yourself.
  • Format your letter as you would a formal letter. Include header, etc.
  • Determine which approach you will use: direct or indirect.

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