You have worked as a finance manager in Al Aseel for the last 10 years. Al Aseel is a large public sector organization for providing catering services. You had the opportunity to work on areas relating to financial accounting and bringing all the important contracts and bids for your company. You have enjoyed your work in the company by interacting with many companies from private and public sector. During the 10 years, you have developed good reputable public relations. One day, you received a call from CEO of Seven Seas LLC to offer you job for the position of Head of Finance. Seven Seas, is a strong competitor of Al Aseel, and it also provides catering services to the public sector. You have accepted the offer of Seven Seas and joined as Head of Finance. The first most important task being a head of finance is to go for a new catering contract. The contract is now up for renewal, and Seven Seas is preparing a competitive bid for this catering contract. You have been asked to lead the team responsible for bidding for the new contract, but you are concerned that you might breach some code of conduct if you accept this assignment. You also suspect that your knowledge and experience of Al Aseel were seen as good reasons for appointing you to the position at Seven Seas. You do not want to let your new employer down. The loss of such a major contract would have a significant effect on the financial performance of Seven Seas and its performance-related activities. a. Based on the working experience with the previous employer, how would you take care of confidentiality, by not violating the fundamental principles of professionalism and at the same time following the norms at the new job? b. How can you safeguard your reputation, the reputation of your employer and your profession by bringing a new bidding contract?