You have worked up the CMA on your "listing" and now have the home for sale. What do you know about the neighborhood? How would you sell the area to a potential buyer who knows nothing about where the home is?

This discussion is to sell the area...talk about the area, the schools, can you easily get to a freeway? What kind of schools are in the area? Are they good schools? What is the walkability of the area?

Think about who your prospective buyer is...are they are first time buyer? Are they a move-up buyer? or are they downsizing? The first part of the discussion is to describe the buyer and then talk about the neighborhood as if you are trying to sell them on the home.