You hear about proposed legislation to provide zero-interest loans to students who maintain a B+ or better average grades in school.  Write to your member of the legislative assembly and request he or she support the new legislation.
How can you gain your reader's Attention in your message?
How can you to grow Interest for the reader in your message?
How can you build Desire  for the reader to adopt your suggestion?
What Action do you want the reader to take?
Compose your email below using the AIDA framework