You just assumed a marketing research position at GymFit, which is an up-and-coming sports clothing brand. Some of your main competitors include Gymshark and Lululemon. GymFit's target market is the 18-35 age range and estimates worldwide market size of $379 billion US.

GymFit is already active on Instagram and has built a loyal following. Plus, the company just wrapped up a successful influencer marketing campaign with popular athletes on the app.

With the growth of GymFit, the social media team is tasked with expanding the brand's online presence across multiple platforms. Your boss, Sofia, has asked you to cre@te a detailed plan explaining your platform recommendations for GymFit.

Questions:

• 1) Which of the major social media platforms would you recommend in your report for GymFit and why?
• 2)How will GymFit stay up to date with the latest platforms and decide which ones to be active on and which ones to ignore?
• 3)What are some of the advantages of being active on multiple social media platforms?