You just got back from a lovely trip to Florence, Italy. You had a great time, but noticed while you were traveling, that Florence is known for their leather goods and your friend is starting a side hustle - they're going to buy a bunch of goods to resell (could be here in the US or globally). 

How would you use the 4Ps to help your friend's side hustle to maximize sales?
 

Assumptions: This was a quick day trip. You bought a 1 bag, purse, wallet, etc. while in Florence, BUT know your friend enjoys a good side hustle. You have a $2,500 budget to buy your goods and want to optimize all the "free" or close to free resources you've learned about thus far in the class. Your friend is putting up the cash. Your job is to "Market" this and maximize her sales.