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You made an average of 5 sales calls per day and sold for 200 days per year.Your direct selling expenses for the year were $150,000.
- You made an average of 5 sales calls per day and sold for 200 days per year.Your direct selling expenses for the year were $150,000. You visited ABC Machine Shop 24 times last year and ABC placed a total of $3,750 worth of business with you. Your direct selling expenses as a percentage of sales were 10 percent. Should you make 24 sales on this account next year?What other alternatives do you have?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
