you make a profit selling your medicine throughout the world, including to the native tribespeople of the tropical country. John, a chemist in your company, is angered by this policy. Your formula is a carefully guarded secret, but John publishes it in The New England Journal of Medicine. A nonprofit organization begins producing the medicine and selling your product to the native tribespeople at a discount. The organization advertises that it is selling your medicine for pennies a year.

• Should you be able to stop them from selling your medicine?
• Should you be able to stop them from using the name of your medicine in their ads?