You Make the Call nrough their s include up- ice. A mobile Don't care to thes will come 7-31. What is the decision facing McDonald's? 7-32. What factors are important in understanding this deci sion situation? 7-33. What are the alternatives? 7-34. What decision(s) do you recommend? 7-35. What are some ways to implement your recommendation: ave been well monstrated by r all of their re- -ches has been rgeted promo- iracha and kale oo in-your-face the chain low On young adults Donald's actually Digging Deeper into the Case 7-36. What are the challenges of marketing a product tha has appeal to several generational market segments? 7-37. Besides age/generational segments, what other mar ket segmentation approaches could McDonald's use? 7-38. What marketing mix tactics could the company use to appeal to the additional segments you identified? so comes higher e menu, an issue with a new take 2 $3 menu." And cher potential cost e custom burgers, can easily increase opes that will be e new process. Ananaldie seems Based on: Kate Taylor, "McDonald's Gave Up on Winning the 2 Blogest Battles in Fast Food - And Business is Blog October 28, 2017, http://www.businessinsider.convmcdonalds ditches-speed and value 2017-10 (accessed May 16, 2018; "The W Largest Fast Food Restaurant Chains," World Arts, hips://www.worldatas.com/articles/the-world-s-largest-last-food restaurant cha (accessed May 16, 2018): Rachel Abrams, "McDonald's Shads Stores and Gains Customers with Budget All 24, 2017 ins://www.nytimes.com/2017/10/24/business/mcdonalds camins accused May 16, 2016: Foor McDonald's Priorities Fresh Food Fortune, June 20, 2017, http://ortune.con 2017/0620mcdonale dich 16, 2016): Joanna Piacenza, "McDonald's Community Impact Millennials Aren't Loving Mony Corn November moningconsult.con2017/11/20/mcdonalds.community impact- mers-arenting accessed by 16, 2018 Stalow How fa Food is Yoeping Up With Me" Fast Food, May 21, 2017, Mps://www.fastfoodmenurion.com/ May 16, 2018): Kate Taylor, "Underdog McDonald's is Dutying Ridicule to become the most rood Bror Chan December 18, 2017, hipww.businessinsider.com fast food comeback of 2017-2011 12. May Jargon, McDonald's Famings Top Expectations, Hoped by Now Sandhu Sh.com. 2017, artimadonalds camingsloppectations helped by www.sandwiches 15000 May 18, 2018 Is Showing No Signs of Slowing Down for Jawy 30, 2018, hvorn.com/201801/30 inc.com Julie Jargon, Value Medis Drive McDonald's Sonorowy 30, 2018, Monda sed May 16 2018 for People A Mang + You Make the Call nrough their s include up- ice. A mobile Don't care to thes will come 7-31. What is the decision facing McDonald's? 7-32. What factors are important in understanding this deci sion situation? 7-33. What are the alternatives? 7-34. What decision(s) do you recommend? 7-35. What are some ways to implement your recommendation: ave been well monstrated by r all of their re- -ches has been rgeted promo- iracha and kale oo in-your-face the chain low On young adults Donald's actually Digging Deeper into the Case 7-36. What are the challenges of marketing a product tha has appeal to several generational market segments? 7-37. Besides age/generational segments, what other mar ket segmentation approaches could McDonald's use? 7-38. What marketing mix tactics could the company use to appeal to the additional segments you identified? so comes higher e menu, an issue with a new take 2 $3 menu." And cher potential cost e custom burgers, can easily increase opes that will be e new process. Ananaldie seems Based on: Kate Taylor, "McDonald's Gave Up on Winning the 2 Blogest Battles in Fast Food - And Business is Blog October 28, 2017, http://www.businessinsider.convmcdonalds ditches-speed and value 2017-10 (accessed May 16, 2018; "The W Largest Fast Food Restaurant Chains," World Arts, hips://www.worldatas.com/articles/the-world-s-largest-last-food restaurant cha (accessed May 16, 2018): Rachel Abrams, "McDonald's Shads Stores and Gains Customers with Budget All 24, 2017 ins://www.nytimes.com/2017/10/24/business/mcdonalds camins accused May 16, 2016: Foor McDonald's Priorities Fresh Food Fortune, June 20, 2017, http://ortune.con 2017/0620mcdonale dich 16, 2016): Joanna Piacenza, "McDonald's Community Impact Millennials Aren't Loving Mony Corn November moningconsult.con2017/11/20/mcdonalds.community impact- mers-arenting accessed by 16, 2018 Stalow How fa Food is Yoeping Up With Me" Fast Food, May 21, 2017, Mps://www.fastfoodmenurion.com/ May 16, 2018): Kate Taylor, "Underdog McDonald's is Dutying Ridicule to become the most rood Bror Chan December 18, 2017, hipww.businessinsider.com fast food comeback of 2017-2011 12. May Jargon, McDonald's Famings Top Expectations, Hoped by Now Sandhu Sh.com. 2017, artimadonalds camingsloppectations helped by www.sandwiches 15000 May 18, 2018 Is Showing No Signs of Slowing Down for Jawy 30, 2018, hvorn.com/201801/30 inc.com Julie Jargon, Value Medis Drive McDonald's Sonorowy 30, 2018, Monda sed May 16 2018 for People A Mang +
