You manage the marketing for a mom$-$and$-$pop grocery store in your community. You communicate primarily through a weekly circular advertisement and via Facebook. The store's strategy is to provide convenience, a sense of community, and a variety of products at reasonable prices. You feel you convey this in your simple visual content. This morning, you were startled to read a comment from an extremely disgruntled customer about your "price$-$gouging practices." Several other customers responded$–$both positively and negatively. What is the best way to move forward?