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You manufacture a premium, luxury product. In order to protect your brand image, you want to distribute your product through multiple, but not all, possible
You manufacture a premium, luxury product. In order to protect your brand image, you want to distribute your product through multiple, but not all, possible channel partners in your market. What intensity of distribution makes the most sense to protect your brand image?
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THE Classroom Management Book
Authors: Harry K. Wong, Rosemary T. Wong, Sarah F. Jondahl, Oretha F. Ferguson
1st Edition
9780976423331
