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You manufacture eco-friendly cleaning products and sell them through various grocery chains. One chain has started to discount your products heavily, reducing their perceived value.

You manufacture eco-friendly cleaning products and sell them through various grocery chains. One chain has started to discount your products heavily, reducing their perceived value. What type of conflict is this and what's the best way to handle it? Horizontal Conflict; Stop Supplying to That Chain Vertical Conflict; Renegotiate Contract Terms Horizontal Conflict; Offer New Products Vertical Conflict; Launch a Price War

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