You may think that creating advertising is easy. After all, you have a lot of experience with advertising, having been bombarded with advertisements since you were a child. But creating advertising presents real challenges. You will be challenged to create an ad for a new product for animal use that is based on a product used by humans. Some examples include bras for cows, claw polish for tigers, and "Minute Mice" for cats. You can pick any product and any animal, but the combination must make sense.

Activities

1. You have been hired by the purveyor of your chosen product to create a print advertisement. Lay out your ad on a piece of paper that is no smaller than 8.5 by 11 inches and no larger than 11 by 14 inches. Include a headline, illustration, logo, and body copy. Your illustration can be either hand-drawn, clipped from a magazine, or copied from a Web site.