Question
You may want to use the 4_Template tab as a template for this question. Company 2018 Gross Revenue $ $5,750,000 Company 2018 Gross Margin $
You may want to use the 4_Template tab as a template for this question.
| Company 2018 Gross Revenue $ | $5,750,000 |
| Company 2018 Gross Margin $ | $3,650,000 |
| Number of Customers | 12,000 |
| Annual Retention Rate | 65% |
| Annual Discount Rate | 12% |
| Cash Received | At beginning of the year |
Question 4a (10 points)
What is the average LTV of a customer?
Question 4b (5 points)
What is the maximum you should spend to acquire a new customer?
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Auditing Employee Hiring And Staffing
Authors: Kelli W. Vito
1st Edition
0894137034, 978-0894137037
