You must: I submit a document that addresses all the questions listed I conduct a short presentation to either the assessor or anot approved person to outline your ndings so far I submit all documentation in the format and within the time agreed with your assessor. Your assessor will be looking for evidence that you: :- described and explained the contents of the advertising bri I claried the advertiser's purpose and objectives :- stated the objectives in measurable terms I explained what the advertising is to accomplish :- determined the feasibility of the objectives based on factor budget. product and market conditions I outlined any internal or external factors that may affect co target audience responses to the campaign :- ensured that the objectives meet legal and ethical require