You need to launch a new product in the shoes category in the Canadian Market $-$ what basis of segmentation would you use to divide the canadian population? Also mention the segment you would choose. Step $1$: Decide on what product you want to launchStep $2$: Divide the audience into segments based on the $4$ characteristics; demographic, psychographic, geographic and behavioral basisStep $3$: Select one segment to go after. Please explain it in detail