you need to pick a business of your choice and test it's vision statement using the following questions: Is our vision statement primarily comprised of real, clear words people understand and use or is it primarily filled with business jargon? Is our vision statement one that could only describe your - 1. Is our vision statement primarily comprised of real, clear words people understand and use or is it primarily filled with business jargon? 2. Is our vision statement one that could only describe your organization or could it apply to just about any organization? 3. Does our vision statement sound like we talk inside our company or does it sound as if a consultant wrote it? 4. Do employees know and understand our vision statement or is it generally a mystery to them? 5. Does our vision statement shape big and small decisions or does it effectively sit on a shelf?