You need to recruit members for the Corporate Social Responsibility (CSR) committee. The committee meets monthly to organize fundraising activities for the non-profit organizations that the company supports. The committee also has the responsibility to choose the five organizations that the company supports each year.

At the planning stage of your message, determine the following.

o Who is your audience?

o What should your message emphasize? What benefits would interest your audience? Identify three.

o What medium would you choose and why? (5)