You open the annual financial report to shareholders for a large and well-known company.

The first page , in large bold font , proclaims the company's achievements for the year:

Asset growth of 79% in the past 12 month

net profit up 14% on revenue increases of 4%

Dividend distribution has grown by 13%

These achievements are also represented in upwardly sloping graphs, although the axes of the graphs are rather light colored to read

1.) For each section present the case for investing in this company also give an alternative for that does not encourage investment

2.) what else might be needed to know about this company and would this information be found in the annual report if not then where else?